December Marketing Minute

		December 2009
	From the Publisher December Marketing Minute
	Print Advertising Keeps You Visible in Your Local Market Florida Realtor® Michael Stone and his wife, Deanna, specialize in high-end properties in Polk County, an area located between Tampa and Orlando. When the market turned down, Michael and Deanna decided to drop out of all traditional media, including Homes & Land Magazine. They wanted to focus on marketing their listings on the Internet. This strategy did generate some leads; however, a problem soon emerged. Because times were tough and they had no visibility on the street, people assumed the Stones had left the real estate business. Read More
	Avoid Common Ad Design Mistakes “Good design” is subjective. Like art, creating a piece that appeals to all people is increasingly difficult. However, there are design elements that should be avoided if you want consumers to notice your listings and contact you for more information. In the “Anatomy of a Bad Ad” linked below, we point out common design mistakes and offer tips on making an ad more consumer-friendly. Anatomy of a Bad Ad
	Homes & Land Cameo on Bravo’s “Million Dollar Listing” Bravo’s real estate reality TV show – Million Dollar Listing – follows three top agents trying to close deals in Los Angeles’ tough real estate market. In an episode that aired in early November, agent Chad Rogers convinces a frustrated seller to extend his listing contract by guaranteeing to put his $3.6 million dollar home on the cover of the next issue of Homes & Land of Malibu to Beverly Hills. Episode Photos
	Real Estate Marketing: Dominating a Niche Market by Mark Knowles, RISMedia The ongoing financial crisis is changing the face of the real estate market, and although the media is fond of using terms such as “credit crunch,” and “credit crisis,” these are misnomers. A more appropriate term would be a “return to rational lending practices.” This distortion in the marketplace means that amongst the vast array of property for sale, it is necessary to become more focused on a specific niche to be found. Read Article
	“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” Jimmy Dean
Homes & Land Phone: 865-680-4233 or 865-680-5477 Fax: 865-966-1784 eMail : russell@homesandland.org Marketing Minute Edited by Adrian Amos

Movin’ on up! Top 10 Google organic results for East Tennessee real estate terms.

Homes & Land has been working on our organic SEO for quite some time. Not only do we offer the finest quality print magazine in the area we provide excellent web exposure with over 20 national web partners and great Google juice! Here’s some local results for the Greater Knoxville Area:

Google results for Knoxville homes

Google Top 10 organic SEO results

Alcoa homes – # 7

Crossville homes – # 3

Crossville land – # 1

Cookeville homes – # 3

Cookeville land – # 1

Cosby homes – # 3 and # 5

Cosby land – # 9

Dandridge homes – # 1

Dandridge land – # 2

Farragut homes – # 5

Gatlinburg homes – # 5

Gatlinburg land – #1 and # 4

Jefferson City TN homes – # 5

Jefferson City TN land – # 3

Knoxville homes – # 6

Knoxville land – # 1

Lenoir City homes – # 7

Lenoir City land – # 5

Maryville homes – # 4

Maryville land – # 1

Morristown TN homes – # 7

Morristown TN land – # 2

Newport TN homes – # 5

Newport TN land – # 4

Pigeon Forge homes – # 10

Pigeon Forge land – # 8

Sevierville homes – # 5

Seymour Tennessee homes – # 7

Tellico Village homes – # 3

Townsend TN homes – # 5

Townsend TN land – # 3 and # 9

Google results for gatlinburg homes