December 2009

December Marketing Minute Print Advertising Keeps You Visible in Your Local Market

Florida Realtor® Michael Stone and his wife, Deanna, specialize in high-end properties in Polk County, an area located between Tampa and Orlando. When the market turned down, Michael and Deanna decided to drop out of all traditional media, including Homes & Land Magazine. They wanted to focus on marketing their listings on the
Internet. This strategy did generate some leads; however, a problem soon emerged. Because times were tough and they had no visibility on the street, people assumed the Stones had left the real estate business.

Read More Avoid Common Ad Design Mistakes

“Good design” is subjective. Like art, creating a piece that appeals to all people is increasingly difficult. However, there are design elements that should be avoided if you want consumers to notice your listings and contact you for more information. In the “Anatomy of a
Bad Ad” linked below, we point out common design mistakes and offer tips on making an ad more consumer-friendly.

Anatomy of a Bad Ad Homes & Land Cameo on Bravo’s “Million Dollar Listing”

Bravo’s real estate reality TV show – Million Dollar Listing – follows three top agents trying to close deals in Los Angeles’ tough real estate market. In an episode that aired in early November, agent Chad Rogers convinces a frustrated seller to extend his listing contract by guaranteeing to put his $3.6 million dollar home on the cover of the next issue of Homes & Land of Malibu to Beverly Hills.

Episode Photos Real Estate Marketing: Dominating a Niche Market

by Mark Knowles, RISMedia

The ongoing financial crisis is changing the face of the real estate market, and although the media is fond of using terms such as “credit crunch,” and “credit crisis,” these are misnomers. A more appropriate term would be a “return to rational lending practices.”
This distortion in the marketplace means that amongst the vast array of property for sale, it is necessary to become more focused on a specific niche to be found.

Read Article “I can’t change the direction of the wind, but I can adjust my sails to always reach my

destination.”

Jimmy Dean

Homes & Land

Phone: 865-680-4233 or 865-680-5477
Fax: 865-966-1784

eMail : russell@homesandland.org

Marketing Minute Edited by Adrian Amos

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